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creative processes
graphic design

Creative processes.

In this entry, we explain how to design with sense from the beginning in order to optimise work time and obtain satisfactory results.
May 31, 2023
what is a logo
brandinggraphic design

What is a Logotype.

A Logo is not a drawing that contains everything that the project it represents is or wants to be. It is something more but with less 😉
April 21, 2023
graphic design

Graphic design and Visual perception.

Applying the principles of visual perception to graphic language, we will influence the reading of images, generating universal, simple, narrative and poetic content. Know the methods.
April 27, 2022
colour and culture
branding

Colour & Culture.

In case you don't know, the colours of the Ukrainian flag come from the direct association between the blue of the sky and the yellow of its vast wheat fields.
March 15, 2022
como hacer infografias
graphic design

How to make infographics.

Infographics awaken in us a taste for discovering, for playing. That’s why, because of the connection with our inner children, the infographic is so effective for communicating complex information from emotion.
February 9, 2022
colour meaning and creativity
brandinggraphic design

Colour, meaning and creativity.

The narrative use of colour in film serves as a guide to illustrate the psychology of colour and demonstrate how appropriate combinations create powerful palettes.
May 16, 2021
graphic design

What is the color?

The colors, speaking of visual communication, expand the meaning of the message making it sound, like a melody. Because the colors being light waves produce vibrations in us as well as sound.
March 31, 2021
naming a business
branding

Naming a business. How to do it. Phases

Naming a business. How to do it. After asking you the three basic questions: Who? , What? and How? the "Naming" process begins.
January 28, 2021
branding

Choosing your business name.

Building a brand from the name requires a creative and technical process. A strategically chosen name creates a brand identity consistent with who we are.
January 25, 2021