Typography is fundamental in graphic vocabulary, because it has a dual function: verbal and emotional. Learn the 6 main concepts: Readability, differences between Kerning and Tracking, alignment, contrast, etc.
Infographics awaken in us a taste for discovering, for playing. That’s why, because of the connection with our inner children, the infographic is so effective for communicating complex information from emotion.
The colors, speaking of visual communication, expand the meaning of the message making it sound, like a melody. Because the colors being light waves produce vibrations in us as well as sound.