“A l’aire lliure”, the meaning of the name of this Restaurant in Guadalest, a small village in the mountains of Alicante, was the challenge for the creation of its Logo. It was necessary to conceptualize an expression “al Ras” (way of being) with a type of food “Food to eat with your hands” (way of eating).
In fact, emotional inspiration is our project motto. Because the Restaurant is a tribute to the roots, to the best childhood memories, to feeling at home.
First we focused on creating the essential shape of the design. From the simile between a hamburger and a starry sky we found the shape that the Logo will contain. Then we discovered the ideal typography. It is capable of adapting to small spaces and colossal lower case, creating a dense texture capable of generating the filling we needed.
The primary colour is an appropriate mustard tone to suggest the toasted colour of the bread. As an accent colour, a yellow defines the vibrant note of the stars and the skyline. So it helps to draw the silhouette of the semicircle especially in the smaller versions. Finally, grey, instead of black for the letters and the negative versions, brings softness to the whole.
The Logo design has two versions, one inscribed in a golden rectangle and the other square, capable of adapting to the smallest spaces.
The frame surrounding the Logo is a graphic element that provides entity and stability to the graphics. It helps to focus attention while at the same time accompanying the old school style.
The design for the restaurant menu of this Smash Burgers Restaurant was made. A clear design in keeping with the aesthetics of the premises. The American Typewriter typeface was chosen, reminiscent of the old New York cafés of the 1950s.
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