“A l’aire lliure”, the meaning of the name of this Restaurant in Guadalest, a small village in the mountains of Alicante, was the challenge for the creation of its Logo. It was necessary to conceptualize an expression “al Ras” (way of being) with a type of food
In fact, the very purpose of this project is emotionally driven. Because the restaurant is a tribute to our roots, to our fondest childhood memories, and to that feeling of being at home.
First we focused on creating the essential shape of the design. From the simile between a hamburger and a starry sky we found the shape that the Logo will contain. Then we discovered the ideal typography. It is capable of adapting to small spaces and colossal lower case, creating a dense texture capable of generating the filling we needed.
The primary colour is an appropriate mustard tone to suggest the toasted colour of the bread. As an, accent coloura yellow defines the vibrant note of the stars and the skyline. So it helps to draw the silhouette of the semicircle especially in the smaller versions. Finally, grey, instead of black for the letters and the negative versions, brings softness to the whole.
The logo design comes in two versions: one set within a golden rectangle and another in a square format, which can be adapted to fit even the smallest spaces.
The frame surrounding the logo is a graphic element that lends the design a sense of substance and stability. It helps to draw the eye to the logo whilst complementing the old-school style.
The menu design for this Smash Burgers restaurant has been created. It features a clean design that reflects the restaurant’s aesthetic. To achieve this, the American Typewriter font has been chosen, evoking the old New York cafés of the 1950s.
Related Posts
Thank you for your words
If you think we can help you with your project, please feel free to get in touch.
9:00 -13:00 / 16:00 – 20:00
