This self-project arises from a graphic design course given by Genis Carreras (Illustrator and Graphic Designer) and consists of creating 6 posters about a contemporary art festival. In this case, La Nit de l’Art, which is now in its sixth edition and is held in Altea, among other places. In this case, La Nit de l’Art, which is now in its sixth edition and is held in Altea, among other places.
La Nit de l'Art
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The visuals created for La Nit de l’Art, try to connect with contemporary art through the use of pure geometric shapes. To represent the dreamlike world of the night, the chromatic technique of gradient helps me to generate three-dimensionality and to capture the creativity of Altea’s night life. What was most challenging for me was to find a balance between the communicative character that a graphic design must have, with the creative and inspiring freedom that a visual identity for a contemporary art event must have.
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