Renewing the current image of Podiatry is the starting point for the creation of this brand. The naming and Logo are focused on conferring a differential character with the aim of highlighting the importance of foot care.
Prodinámica
Podiatry Clinic
The corporate manual created in the Branding work contains the guidelines so that the subsequent development of the brand remains consistent over time. With its own visual language that allows clear and fluid communication.
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The Branding of Prodinámica stands out with the colours blue and green, chosen for the sensations transmitted and which position the brand in its corporate context: health and wellbeing.
The primary typography chosen highlight the geometry of its structures, which makes them comfortable and organic, linking scientific rationalism with humanism.
The Helvetica Neue family was chosen as a secondary typeface, which balances the result by providing neutrality, clarity and seriousness.
The Logosymbol represents the three points of support of the foot, which bring balance and organicity to the graphics.
The rounded shapes suggest empathy and closeness to a Logo that wants to transmit an image of security and confidence.
Colour versions of the logo and several monochrome versions are designed. In blue and in a neutral grey tone for the Clinic’s corporate material.
The website created is a Onepage with a Blog section, personalised with the rounded shapes of the Logo and its personal visual system. For example, a series of icons that indicate the medical services offered.
Dermatologic
Biomechanical
Preventive
Physical
Web Iconography / Podiatry services.
For the visual communication of the brand, the images are worked following a tonal reduction based on duotones. As a result, a distinct and chromatically simple image is achieved. In addition, it is economical to reproduce, as the number of inks is reduced in the case of Pantone printing.
Advertising brochure.
Outdoor sign / Aluminium plate.
Business cards / Letterpress Pantone.
Blog.
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