Infinite sky, that’s the feeling you get when you spend a night in this rural house on the Granada’s high plateau.
And they are also the key words for building a flexible visual identity. It is not just a logo, it is a visual universe of its own whose geometric shapes can be broken down into different applications. For example, as user interaction zones on the website.
From the infinite symbol, shapes are generated that, when combined, create a Mandala inspired by the Andalusian geometry of the place.
The colors are based on the bluish green color that is present in the mosaics of the Alhambra in Granada. Combining the chromatic palette creates a gradient color that is applied in different versions of the symbol.
For this project, with such a peculiar name, a light and clear typography was necessary, with very open lines and a very marked contrast.
Also, the Capitular «G» was created by hand, in order to achieve a calligraphic style that would give a touch of oriental graphics to the Logotype.
The website was redesigned, emphasising the need to add useful information, starting from the home page itself. To do this, using masks of the symbol developed in the visual identity of this rural house, interactive areas are created as buttons where the user can find different information.
An essential piece of content on an accommodation website is a tariff and booking page that offers the user a good web experience.
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