In this post we will look at how to make sense of the chaos. In other words, how to organise the content of our website. We will use techniques to organise information in a logical…
Typography is fundamental in graphic vocabulary, because it has a dual function: verbal and emotional. Learn the 6 main concepts: Readability, differences between Kerning and Tracking, alignment, contrast, etc.
Applying the principles of visual perception to graphic language, we will influence the reading of images, generating universal, simple, narrative and poetic content. Know the methods.
In case you don't know, the colours of the Ukrainian flag come from the direct association between the blue of the sky and the yellow of its vast wheat fields.
Infographics awaken in us a taste for discovering, for playing. That’s why, because of the connection with our inner children, the infographic is so effective for communicating complex information from emotion.
The narrative use of colour in film serves as a guide to illustrate the psychology of colour and demonstrate how appropriate combinations create powerful palettes.
The colors, speaking of visual communication, expand the meaning of the message making it sound, like a melody. Because the colors being light waves produce vibrations in us as well as sound.
Building a brand from the name requires a creative and technical process. A strategically chosen name creates a brand identity consistent with who we are.
